TELLING THE STORY: PHOTOGRAPHY
In 2010 Willow Creek celebrated its 35th anniversary and wanted to create a campaign that honored the church. The focus was to be about the people and not a building or campus.
We set up a photo shoot and invited Willow attendees to be a part of the campaign. The story to be told was how the church is made up of a diverse collection of ages, ethnicities, and life stages.
The invitations given out weeks before the event featured one person or family unit on each, 25 different images in total. When a guest received the invitation it would be different than the ones others around them received, creating interest and interaction.