From just one three-week pilot “Compassion” campaign, more than 17,000 people volunteered and packed 4.2 million meals. Water filtration systems and wells made safe drinking water available to 200,000 people on a regular basis. By harnessing the power of story, this three-week initiative has run annually for nine years providing meals, water, sustainable gardens, shelter, and education for girls in under-resourced areas globally.
The 2012 campaign was to bring awareness of and resources to the plight of women around the world. I wanted dignity to be the word that drove all design choices. Strong black and white photography with bright color text and icons created a very different feel to past years campaigns.