The Global Leadership Summit is an annual telecast from the Willow Creek Community Church campus to more than 185 sites across the US. Later in the year, the Summit is video cast into more than 200 cities in over 70 countries across the globe.
The 2011 campaign was to showcase the actual words of declaration made by leaders around the world. These are declarations the leaders vowed to ignite in their areas of influence. This list of declarations, including what will be in English and what will be in other languages, was provided to be used within one cohesive image.
The final image needed to be approved by stakeholders internationally in order to meet their marketing and promotional needs. The image appeared on billboards and signs worldwide.