Everything has a meaning. Presenting the story behind the design is key to achieving buy-in from the stakeholders of any project. For this brand initiative, I chose to create a diagram that presented the meaning behind the choices made. The stakeholders were able to see visually how the story lined up with their vision for the future of the initiative. In fact, they were so pleased that they asked to use the diagram as part of the visual system as a way to teach what the initiative is about to the audience.