CHANGING THE LOVED: REDESIGNING A LONG-TERM BRAND
Promiseland, Willow’s children’s ministry, has an over 30 year history. Some who grew up in Promiseland now have children of their own who go to Promiseland. However, it was time to bring a fresh look to a tired, and cliche, design. We solved this problem by creating a modern version of childlike playfulness. We respected and updated a well recognized asset (the handprint) using handprints made by actual children.
Video / Motion Graphics
Creative Director and Producer of video for recruiting volunteers. Team was made up of Brenna Finnegan (animation), Michael Mims (design), Danny Hochstatter (sound), Missy Wajda (co-director), and Christine Daye (voiceover).